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Kim's ex, Kanye West, was often credited with transforming her style, making her more palatable to the Anna Wintours of the world. This is slightly more than a petty reflection. Pete Davidson was chosen for the bold personal style that operates in contrast to what would otherwise be expected of "the situation you are in," which I'm taking to mean is a reference to his upmarket dating preferences (pretty much all I know about Pete Davidson). "Wear that Feeling" is about the freedom of expression and self-confidence that H&M figures is what global men's fashion is about.
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Pete's wit and bold personal style embodies what H&M Man stands for-that everyone should be able to feel confident in their personal style," says Oskar Spångberg, global head of marketing and communication at H&M Man. "We are thrilled to be teaming up with Pete Davidson for this H&M Man campaign. It's built on the insight that men don't relate to fashion the same way women do as opposed to watching runway shows or fashion films (is that, like … Ocean's 8?), they instead draw inspiration from movies, music videos and comedy. He's opted to wear a suit (not the one he sported at the Met Gala), a choice that surprises his dentist.ĭesigned with agency B-Reel, "Wear That Feeling" is not tied to a seasonal collection. "The Dentist" features the comedian waiting to be seen about a chipped tooth. In any case, something about him inspired H&M Man, whose "Wear That Feeling" campaign is an embodiment of the Pete Davidson vibe. So Kim goes on being who she is, pushing established boundaries of fashion, and Pete goes on being Pete, despite the gravitational pull of her world. He often appears as a surprise underdog choice alongside well-known women. (She changed clothes once she got in the doors.)īut Pete Davidson is probably best known for not being that kind of guy.
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Nothing like a $6 million garment for a few minutes on the red carpet.
#H AND M AD MOVIE#
The voluminous pieces in particular, moved so beautifully in the dance sequences.Like that moment in the Sex and the City movie when Carrie getting a Vivienne Westwood dress raises the stakes on what was initially meant to be a quiet wedding to Big, Kim Kardashian recently upped the sartorial ante, at least in theory, when she showed up at the Met Gala wearing the exact dress Marilyn Monroe wore for her little "Happy birthday, Mr. Pernilla Wohlfahrt, H&M’s design director, said: "It was wonderful to see how all the women on set were able to express their own personalities through the strong yet relaxed shapes of the spring collection. It was directed by Gustav Johansson through Iconoclast, and media planning and buying was handled in-house.
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The ad was created by Genevieve De Rohan Willner and Selma Ahmed. The work is for the brand's spring 2018 collection which launches in stores tomorrow. The film also shows the dancing breaking the frame and ends with Ryder emerging from the shadows to dance with Olsen. They spill out onto the streets and are joined by other women in the sunshine. Then another woman taps the man on the shoulder, the music turns upbeat and the two women enjoy dancing together. The film begins Olsen looking bored as she dances with a man. The work, created by Adam & Eve/DDB, shows the pair dancing through the streets of Buenos Aires with models Andreea Diaconu, Anna Ewers, Imaan Hammam and Naomi Shimada, and singer/songwriter Andrea Valle.